While the world still tip-toes around disabled sexuality, we went straight for the bush. Guided by RNIB research showing electric razors make grooming safer for people with impairments, we framed OneBlade as the tool that lets every preference - everywhere on every body - come to life.

The film was built on first-person stories: visually- and hearing-impaired creators swapping frank confessions about body hair, dating, and self-love. Their voices intertwined like a late-night group chat, turning “TMI” into BTS intimacy. On-screen, we literalised their metaphors - check-patterned pubes, balls in your court, you name it - so captions and visuals carried the same electric charge.

No pity, no preaching - just razor-sharp honesty. Channel 4’s Diversity in Advertising judges liked it enough to shortlist us (even if the client got cold feet minutes later). Pulled or not, the work still cuts deep, proving that when you stop beating around the bush, everyone gets to feel themselves.