We took advantage of a badly placed poster to save 130 people from a night on the streets with a budget of £0.

We spotted an unfortunately placed 48 sheet above one of Manchester’s notorious homeless spots and had to do something about it.

In partnership with Depaul UK, a charity that supports young homeless people, we delivered a reactive poster reminding everybody to help those who aren’t just not looking forward to chilly winter nights, but dreading them.

From an initial mock up… to almost half a million impressions within 24 hours.