MAMMUT SS25

Mammut do summer different.

Summer for us isn’t about comfort, it’s time for challenges and new adventures. 

So how do we show the world that our summer holiday, is happening in the mountains? 

For Spring/Summer 2025 we captured the mountains how we see them with copy that the ordinary person would associate with their summer holiday. 

Focusing on multiple outdoor sports like hiking, climbing, and trail running we created a full funnel campaign to encourage people to go from the Caribbean to a carabiner this summer.