It’s deliciously ugly.

That’s the truth.

We executed the social campaign for the new Quaker Oats platform: Deliciously Ugly. Specifically focusing on young families who often feel the pressure of perfection from social media, we directed our content creators to highlight how imperfect being a parent sometimes is, especially when it comes to breakfast.

1.8M organic views across just 8 assets

3.4% avg engagement rate