If nothing changes, one in two of us will be directly affected by dementia, either by developing it ourselves or caring for someone with it. That stat alone should motivate you to make change. For me, it did.

That’s why we set out to do something truly unforgettable.

Over 54 relentless hours, we climbed 112km with more than 10,000m of elevation, over the height of Everest. Delayed by 170km/h winds, we pushed through white-out blizzards, and sleep deprivation, facing the kind of conditions that leave marks — physical, emotional, unforgettable.

Along the way, we met people who had been scarred by Alzheimer’s, heard news of a fatality and faced injury. We delayed but pushed on for the families like mine, and the millions more who will be affected by Alzheimer’s.

Shot by the director behind some of HOKA’s most iconic work, this film isn’t just about endurance. It’s about memory, identity, and what we’re willing to suffer for the people we love.

The Unforgettable Challenge.

Trailer below.