I’m a Scottish-born adventurer and creative who specialises in concepting campaigns grounded in strategic positioning and emotional resonance. With a background in photography and a master’s degree in advertising, I bring both a sharp eye and mind to every project, creating work that connects, challenges, and compels.

I’m dyslexic, delusional, and driven, constantly chasing the next big idea or brutal endurance challenge (often both at once). From multi-day mountain missions to community-led initiatives, I believe creativity, like sport, thrives outside the comfort zone.

Whether I’m building brand platforms, directing documentaries, or launching internal culture shifts, I bring energy, insights, and a drive that’s concerning.